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QBE and Sure Insurance Forge New Home Cover Partnership

QBE and Sure Insurance Forge New Home Cover Partnership

QBE Australia Pacific has recently entered into a strategic partnership with Sure Insurance, aiming to bolster its broker-distributed householders cover.
This collaboration signifies a concerted effort to provide more comprehensive and accessible home insurance solutions tailored to the diverse needs of Australian homeowners.

Sure Insurance, known for its focus on regional and underserved markets, brings to the table a deep understanding of localised insurance requirements. By aligning with QBE, one of Australia's leading insurers, the partnership is poised to deliver enhanced coverage options and improved service delivery through broker channels.

For tradespeople and small business owners in the trades sector, this development is particularly pertinent. The enhanced householders cover can offer protection against risks such as accidental damage, theft, and liability claims—common concerns within the industry. Access to tailored insurance products through trusted brokers ensures that coverage aligns closely with individual business needs, providing peace of mind and financial security.

Moreover, this partnership underscores the importance of collaboration within the insurance industry to address evolving market demands. By leveraging each other's strengths, QBE and Sure Insurance are set to offer innovative solutions that cater to the unique challenges faced by homeowners and trades professionals alike.

In conclusion, the alliance between QBE Australia Pacific and Sure Insurance marks a significant step forward in enhancing home insurance offerings in Australia. For tradespeople seeking reliable and comprehensive coverage, this partnership presents an opportunity to secure insurance that truly reflects their specific requirements.

Published:Thursday, 6th Nov 2025
Source: Paige Estritori

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Moral Hazard:
The concept that individuals may take on more risk when they do not bear the full consequences of that risk, often relevant in insurance scenarios.